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Social media management, simplified
While 2020 has been a year and a half for both customers and businesses, it left many wondering if Black Friday is canceled. Thankfully, the answer is not, because we see businesses and brands announcing sales and deals daily as the date gets closer. This annual shopping event is going to be different as we are in the middle of a pandemic and social distancing is still a thing.
It's official! Digital Optimization has officially joined the YOUKNOW family. On the 18th November 2020, Digital Optimization announced GWI as their preferred market research platform to drive performance and growth. YOUKNOW was appointed as the official GWI distributor in 2019. Since then the team has been tirelessly working to show Africa how to rethink their approach to market research.
Now that we know COVID is here to stay a bit longer than we thought, it has bought us some time to collect enough data to get an overview of how consumer perceptions and behaviours have changed throughout this period.
Just in! Hootsuite has updated its dashboard for a better social media management experience. While some owlies have already been enjoying the new look and feel, the final implementation across all accounts will happen towards the end of August 2020.
"To be or not to be", now that is the real question. It's easy to blanket the relevancy of data but not all data carries the same value.
This is certainely a big summer for data! Let's look at what's new!
In social media, some advocating for your brand is very powerful. Advocates give their friends, families, and colleagues trusted advice that is more credible than traditional advertising. They defend a business against negative messaging, volunteer ideas for product and service improvements, and they do it all for free. While enterprises tend to reach out externally, the best advocates hide in plain sight - their employees.
TikTok has very much taken up the identity of being the home to Gen Z, the platform has attracted more diverse audiences looking for escapism during the lockdown, with 22% of parents with young children creating and uploading videos more on video-sharing sites because of the outbreak.
We can all agree 2020 has thrown a spanner into the works in everyone’s lives, from personal to work to how brands need to rethink their strategies and where consumers are spending more time these days. COVID 19 has brought radical change and new habits, opinions and perceptions.
Sony finally reveals the PS5 design and the internet reacts as expected Sony PS5: The design that left the internet SHOOK!
With Modern Chat, this flexible feature achieves more comprehensive complex functionality while at the same time, strives for easy-to-administer self-service.
Customer engagement, for some companies building engagement is an obstacle, while others aren't able to keep up with it. So through all of this, what is the right way around it and where can mistakes be avoided? Luckily Hootsuite has a toolkit to show you the way, and for everything else there's the wise words from a 90s girl band. Have a look to find out more.
#lockdownSA:What are people missing Using Brandwatch's consumer insights platform we dig deep into South African conversations during this period of national lockdown. We take a look at what people have been issing the most as well as how South africans have been keeping themselves busy during this period. From missing their friends to baking banana bread. We cover it all.
Food delivery has been around for years however not in the form that it is today. Food delvivery apps have evolved over time to make it even more convienent that ever before. Today you can order anything from your food, groceries and even alcholic beverages. Using Brandwatch's new consumer insights platform we take a look at the South African discussion.
#LockdownSA: Baking What to do with all that extra time during lockdown? While many South Africans took this time to read that book they've been meaning to read, complete that unfinished DIY project gathering dust in the garage, the data tells us otherwise. When the going gets tough, South Africans get baking. Using Brandwatch's new consumer insights platform we take a look at the ever growing baking conversation. Tjaart Walraven and Shirley Guy would be proud!
Travel has become a big part of the South Africa culture. Not only locally but internationally.Using Brandwatch's new consumer insights platform we took a deeper look into the online travel conversation. We look into favourite sites, customer care and most popular dreamed about destinations.
Veganism is all the rage at the moment. We used social media data to understand the South African attitudes and rise in conversations around both vegetarianism and veganism.