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Social listening around #Capestorm

With Cape Town being declared a disaster zone during the worst drought the province has experienced since 1904, we had a look at what Capetonians and the rest of South Africa had to say as they weathered the #Capestorm

Using Crimson Hexagon, we uncovered the following:

Although many Capetonians battened down the hatches in preparation for the storm, Crimson Hexagons emotion analysis indicated that most were happy about the much-needed rain with fear of the storms severity and gale force winds coming in at a close second.

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Trending on Twitter #Capestorm peaked as the storm hit shore on 7 June, with over 43 000 posts being recorded nationwide.

trending sentiment

The feelings around the storm were mostly neutral with the public expressing concerns about the safety of their communities and family.

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Taking to twitter Capetonians shared posts on the damage caused by the storm as they prepared for the storms arrival with the trending hashtags #CapeTownStorm and #CapeTown

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The most retweeted post was from @lukewaltham with over 2000 re-tweets, commenting on how the storm should wash away South Africa’s political and economic problems.

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Crimson Hexagon is a social analytics platform that assists hundreds of brands and agencies uncover the voice of the customer for business intelligence as well as share of voice on trending topics and current events. Using Crimson Hexagon, we’ll be watching the conversations online as the storm subsides and investigate the damage caused in its wake. If you’d like more details on our research you can contact us here.



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