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Crimson Hexagon adds Tumblr to it’s impressive list of data sources

Crimson Hexagon

Crimson Hexagon becomes a Tumblr Preferred Analytics Partner

Crimson Hexagon, the social analytics software company – to which youKnow Digital are resale partners, recently announced their new data partnership with Tumblr. This partnership allows Crimson Hexagon clients firehose access to Tumblr’s public conversations, adding to the existing list of data sources which includes Twitter, Facebook, Instagram, Sino Weibo, Google+, YouTube, blogs, forums, review sites and other online platforms.

“By using Crimson Hexagon’s Tumblr data, we have expanded our view of online conversation, which allows us to discover new communities of brand-loyal customers for our clients,” said VML managing director of analytics and insights, Eric Beane. “It helps us to identify ways to connect to these audience segments with more relevant, engaging content and enhance the experiences with the brands they love.” VML were given Beta access to the Tumblr data since the beginning of 2015.

As a Tumblr Preferred Data Partner, Crimson Hexagon can help business make better decisions about their Tumblr content through powerful analytics.

youKnow Digital are the South African partners to Crimson Hexagon. Contact us for a demo and to see how Tumblr data can enhance your social and marketing research.


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